Karat ERP Privacy Policy

Last Updated: October 07, 2025

At Karat ERP, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and share your data when you use our website (white-crab-491911.hostingersite.com), our mobile application (Karat App), and related services. It also explains your rights regarding your personal information and how we comply with applicable privacy and anti-spam laws.

1. Scope of This Policy

This Privacy Policy applies to:

• The Karat ERP website (white-crab-491911.hostingersite.com).

• The Karat App, available on iOS and Android, designed for jewelers to upload products, scan barcodes/QR codes, and send catalog quotations to customers.

• Email communications sent by Karat ERP.

By using our services, you agree to the collection and use of information as described in this policy. If you do not agree, please refrain from using our website or app.

2. Information We Collect

We collect the following types of information:

a. Personal Information

• Account Information: When you sign up for Karat ERP or the Karat App, we collect your name, email address, phone number, business name, and account credentials (e.g., username, password).

• Customer Data: Through the Karat App, you may upload product details (e.g., jewelry descriptions, images, prices) and customer contact information to create and send catalog quotations.

b. Device and Usage Information

• Camera Access: The Karat App requests permission to access your device’s camera to scan barcodes and QR codes associated with products. This data is used solely to identify and manage product information within the app.

• App Usage: We collect data on how you interact with the app, such as pages visited, features used (e.g., product uploads, quotation generation), and time spent on the app.

• Device Information: We collect device identifiers (e.g., UDID, Android ID), IP address, operating system, and app version to ensure compatibility and improve performance.

• Cookies and Similar Technologies: On our website, we use cookies, web beacons, tags, and scripts to enhance user experience, track preferences, and analyze usage. Cookies help us:

  • Remember your login status to avoid repeated logins.

  • Store preferences like language, currency, or “Remember Me” settings.

  • Track offers, vouchers, or referrals (e.g., ensuring bonuses for referred users).

  • Support remarketing with Google Analytics for personalized ads based on your visits to white-crab-491911.hostingersite.com. For a detailed list of cookies, visit our Cookie List, updated quarterly. You can manage cookie settings in your browser (e.g., Firefox, Chrome, Internet Explorer).

c. Email Communication Data

• Recipient Data: When sending emails (e.g., catalog quotations), we collect recipient email addresses and track email interactions (e.g., opens, clicks, bounces, unsubscribes, spam complaints).

• Analytics: We use analytics tools to measure email campaign performance, including visit counts and campaign effectiveness.

d. Non-Personal Information

• We collect aggregated or anonymized data, such as website traffic statistics or app usage patterns, to improve our services.

3. How We Use Your Information

We use your information to:

• Provide and improve our services, including the Karat App’s product upload, barcode/QR code scanning, and quotation features.

• Personalize your experience, such as remembering your login, preferences, or referral bonuses.

• Send transactional emails (e.g., order confirmations, account updates) and marketing emails (with your consent).

• Analyze usage to enhance website and app functionality.

• Comply with legal obligations and prevent fraud or abuse.

• Deliver targeted ads via Google Analytics remarketing (website only).

4. Camera Access and Barcode/QR Code Scanning

The Karat App uses your device’s camera to scan barcodes and QR codes for product identification. This feature:

• Requires your explicit permission, requested upon first use.

• Processes barcode/QR code data locally on your device to retrieve product details.

• Does not store or transmit images captured by the camera unless you explicitly upload product images.

• Uses scanned data solely for app functionality (e.g., adding products to catalogs).

You can revoke camera access at any time via your device settings, though this may limit some app features.

5. Legal Basis for Processing

We process your data based on:

• Consent: For marketing emails, camera access, and cookies (where applicable).

• Contract: To provide services, such as account creation, product uploads, and quotation delivery.

• Legitimate Interests: To improve our services, analyze usage, and prevent fraud.

• Legal Obligation: To comply with applicable laws, such as anti-spam regulations or tax requirements.

6. Data Sharing

We share your data only in the following cases:

• Service Providers: With trusted third parties (e.g., analytics providers, email delivery services) who assist in operating our website and app, bound by confidentiality agreements.

• Business Partners: To facilitate referrals or promotions, with your consent.

• Legal Compliance: When required by law, such as responding to subpoenas or government requests.

• Aggregated Data: Non-personal, anonymized data may be shared for analytics or reporting.

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

7. Email Sending Policy

Karat ERP is committed to fighting spam and ensuring high email deliverability. Our email practices comply with global anti-spam laws (e.g., CAN-SPAM, GDPR) and our internal standards. Below are our key policies:

a. Acceptable Sending Thresholds

To maintain deliverability and avoid account suspension, adhere to these metrics:

• Bounces: ≤ 8% (messages returned due to invalid/inactive addresses).

• Unsubscribes: ≤ 1.4% (or 1% if unsubscribes exceed clicks).

• Blocks: ≤ 30% (messages not sent due to past bounces, spam reports, or filtering).

• Spam Complaints: ≤ 0.08% (max 50 complaints/day when sending over 1,000 emails).

• Spamtrap Hits & Unjustified Abuse Complaints: ≤ 1.

b. The 8 Commandments of Email Sending

To maximize deliverability and comply with our policies:

1. Maintain Metrics Within Thresholds: Regularly clean your contact list to target engaged users (e.g., those active in the last 3-6 months). Avoid spam trigger words in subject lines.

2. No Third-Party Lists: Sending to purchased, rented, or scraped lists is prohibited. All recipients must explicitly opt in.

3. Explicit Consent Required: Use double opt-in for marketing emails, with clear consent statements. Checkboxes must not be pre-checked.

4. Proof of Consent: Provide evidence of consent (e.g., date, time, IP, URL, opt-in type) if an abuse complaint arises. Failure to comply may lead to suspension.

5. Unsubscribe Links: Include clear, immediate unsubscribe links in all marketing emails (not required for transactional emails like invoices).

6. Clear Sender Identity: Use accurate “From,” “To,” and “Reply-To” fields with domains at least one month old and transparent public records.

7. Legal Content Only: Do not send unlawful, defamatory, or harmful content. Regulated industries (e.g., gambling, finance) require custom accounts and licenses.

8. Compliance with Laws and Terms: Adhere to all applicable laws and our Terms and Conditions, Service Level Agreement, and Privacy Policy.

Non-compliance may result in rate limits, suspension, or termination.

8. Data Storage and Security

• Storage: Data is stored on secure servers with encryption. Product images and catalog data uploaded via the Karat App are stored only as long as necessary to provide the service.

• Security: We use industry-standard measures (e.g., encryption, access controls) to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.

• Retention: We retain personal data only as long as necessary for the purposes outlined or as required by law. Inactive accounts may be deleted after 12 months.

9. Your Rights

Depending on your location (e.g., GDPR for EU residents, CCPA for California residents), you may have the right to:

• Access, correct, or delete your personal data.

• Restrict or object to data processing.

• Request data portability.

• Withdraw consent at any time (without affecting prior processing).

• File a complaint with a data protection authority.

To exercise these rights, contact us at support@white-crab-491911.hostingersite.com. We will respond within 30 days.

10. Third-Party Links

Our website and app may contain links to third-party sites. We are not responsible for their privacy practices. Review their policies before sharing information.

11. Children’s Privacy

Our services are not intended for users under 16. We do not knowingly collect data from children. If we discover such data, we will delete it promptly.

12. International Data Transfers

If you use our services from outside the country where our servers are located, your data may be transferred internationally. We ensure appropriate safeguards (e.g., Standard Contractual Clauses) for such transfers.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you via email or app notification for significant changes. The updated policy will be posted on our website with the “Last Updated” date.

14. Contact Us

For questions, complaints, or to exercise your rights, contact:

• Email: ind@karaterp.com

• Address: Karat Infotech 196-A, Frontier Colony, Adarsh Nagar, Rajapark, Jaipur – 302004, Rajasthan, India

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Note: This Privacy Policy ensures compliance with Google Play and Apple App Store requirements by clearly disclosing camera access, data collection, and user rights. Always consult a legal expert to verify compliance with local laws and specific app store guidelines.